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MEDIX MARKETING L.L.C
Registered in Wyoming, United States · License No. 2025-001786823
A free tool that calculates the engagement rate of any account in seconds and compares it to normal benchmarks.
Engagement rate is the percentage of your audience that actually interacts with your posts through likes, comments or shares. It is the signal Instagram and TikTok algorithms use to decide whether to push your post to more people on Explore and the For You page, and it is the first number brands check before working with any creator.
An account with many followers but weak engagement sends a negative signal to the algorithm, so engagement should always grow alongside followers. Use the calculator above weekly to track performance, compare your posts and learn which content type performs best.
Accounts under 10K followers typically see 3%–6%, 10K–100K accounts 1.5%–3%, and accounts above 100K usually 1%–2%. On TikTok engagement is measured against views, and a good rate is above 5%.
Generally: under 1% is low, 1%–3% is good, 3%–6% is high and above 6% is excellent. Smaller accounts usually get higher rates than large ones.
On Instagram: (average likes + average comments) ÷ followers × 100. On TikTok: (likes + comments + shares) ÷ views × 100.
Because algorithms and advertisers look at how active your audience is. 10K followers at 5% beats 100K at 0.3%.
Post consistently when your audience is active, use Reels and story questions, reply to comments quickly, and give new posts an initial boost of likes and views to reach Explore.
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MEDIX MARKETING L.L.C
Registered in Wyoming, United States · License No. 2025-001786823